PhoneBhoot, Merry Christmas or Super Soldier – Katrina is undoubtedly the star of these films, who will bring in the audience or grab the eyeballs. It’s time for Kat to carry a film on her shoulders and bring in the numbers, and thankfully, a glimpse at her line up suggests that she is slowly taking a step in that direction. Given Kat's hold in the mass belt, her films in the action, dance or even the slice of life and romantic space would open a lot better than the other female counterparts, competing with just one or two names. While she is a likeable personality always lively on the screen, the acting aspect does act as a barrier when it comes to casting her in a role driven by performance, curtailing her reach as an actor.Ī well packaged Katrina Kaif film can easily compete at the box-office with most of the names in the industry barring the top 7 actors. She has shown her acting potential in films like Mere Brother Ki Dulhan, New York, Tiger Franchise, Namastey London, Zero (Well, her track was the best in the film, portrayed with perfection), hope, she grows and gets more consistent in this aspect.
With a 15 year plus career in Bollywood, one expected her to be a pro in the language considering there have been so many foreign talents who learnt and got fluent with the language, overcoming the barrier.
The emotions get lost in translation in her rehearsed effort to mouth the dialogues in Hindi as that doesn’t result in the organic expressions. She finds it difficult to mouth the heavy-duty dialogues and at times, the attempt to get her lines right results in a negative impact in her acting. While no doubt, she is hard working, but she hasn’t really managed to get a hang at fluent Hindi. And this makes Katrina the lady in demand even today. If a producer gets Katrina on board their film, they are sure on the part that she respects the project and would not really sleep walk through the role for the sake of it. So that’s hard work for you and it always leads to a positive outcome. She has come a long way from being “just an average dancer” in the early days of her career, to becoming one of the best we have in Bollywood. Ask anyone to give an adjective for Katrina and the common notion would be “she works really hard” – be it for the character sketch, diction, the dances or the action. Staying relevant in the industry as a top female star for over 15 years is not a joke, and as things stand today, Katrina is here to stay for long. As mentioned above, the recall value of the term “Katrina Kaif” is the highest in the interiors of India as compared to any other actress, probably she would be more popular than number 2 and 3 put together. She does bring an added revenue to the film with her presence, which speaks of the mass following and popularity. Compare the opening day number of an actor with other actresses vis.a.vis Katrina Kaif, and one would find a difference in the numbers, more so on the positive side. While working with the top names of the industry has given her the reach in the interiors, one can’t deny the fact that Katrina’s addition to a cast brings in a certain amount of excitement among the audience. That aside, she has a screen presence to die for, which makes up for some of the shortfalls in acting. And to her credit, this fan following has come from the superhit discography with chartbusters like Sheila Ki Jawani, Chikni Chameli, Touch Me, Mashallah, Dunki, Teri Ore and many more. In-fact, it would not be wrong to say that she is the most popular actresses of Hindi cinema since the start of this millennium in the tier 2 and tier 3 cities, with a reasonable fan following in the metros too. If there’s one actress who is well known in the masses today, it’s Katrina Kaif. We take this segment forward with Katrina Kaif, and here’s decoding the factors that have worked in favour of, gone against as also, the opportunities waiting to be explored by bypassing the threats for the box office Tigress. As a method, SWOT can be applied in all mediums of work, and in a first, we at Pinkvilla now bring this methodology to application for the top male and female stars of Bollywood.
It is among the most accepted principals, alongside PESTLE analysis, used in making a holistic business decision by the stakeholders. Over the years, SWOT analysis has been conventionally used to identify and analyze the Strength, Weakness, Opportunities and Threats of an organization in the business world.